7. Email Marketing
One important part of email marketing is the email itself, which is sent to customers and potential customers with promotional or sales content. For example, information about a product, an event, or a promotion that is still going on.
Business people do not send these emails to be able to connect with customers and potential customers on a more personal basis. Besides that, that email can also be used to build a good relationship with customers and improve communication during the sales process.
Sending this kind of email is not the same as spam. It’s also not a personal text like the ones your friends send you. Nasib komersial email berada tepat di tengah-tengah between the two types of email.
What do you think about the fact that the first email marketing plan was written in 1978? At the start, this strategy had already brought in about 13 billion dollars for the business. And this is a really great result.
Setelah itu, marketing dengan email terus dilakukan karena memang menjanjikan. At least up until now, this strategy is still useful.
7.1 Benefits of Email Marketing
Every day, we send emails to each other. Email is how we talk to our friends, coworkers, clients, and buyers. Email marketing is one of the best ways to grow your business because most people check their emails every day.
You can stay in touch with and talk to your current customers through email marketing, and you can also reach out to new customers this way. As part of their digital marketing plan, every business, no matter how big or small, should use email marketing.
Email marketing is good for companies in many ways, like making more people aware of their brand and building stronger relationships with customers. You’re always looking for ways to grow your business and meet new customers as a business owner. Email marketing efforts can help you do both.
Email marketing is something that each and every company should do. Email marketing is useful for all kinds of businesses, from small ones to big ones. So, why is it a good idea to send email marketing campaigns?
High ROI
A very high return on investment, or ROI, is one of the best things about email marketing efforts. It doesn’t cost much to start email marketing, but it can make you a lot of money. Because of this, email marketing efforts are a great way to make money for your business without spending a lot of money.
Generates Traffic to your Website
Every business should have a website, but sometimes it can be hard to get people to go there. That is, unless you sell through email. You can directly link to your website in emails, which makes email marketing a great way to get more people to visit your site.
Strengthens relationships with customers
Customers are important to a business owner who wants to be successful. But how do you get to know your users better? Making email marketing efforts that people will want to read will help you reach your goals.
Increases brand awareness
Regularly talking to your customers is important if you want to make more people aware of your business’s name. You want to keep your business in their thoughts and keep them up to date on it all the time.
Create personalized content
Make personalized content that people can connect to if you want to get more people to sign up for your email marketing list. People who buy from you want to know that you care about them.
Cost-effective
Email marketing costs a lot less than other types of marketing, which makes it great for companies that are trying to save money.
Get immediate result
One of the best things about email marketing for businesses is that you can see results right away.
Find more quality leads
Email marketing is also helpful because it helps you find better leads. Nothing is worse than spending time on a bad lead that was never going to turn into a customer.
Increase engagement on social media
Want to improve your social media profile and get more people to interact with your posts? If you want to try email marketing. Email marketing is a great way to get people to visit your website and social media pages.
Own your contact lists
People who have signed up for your email list are the ones you send all of your emails to. People who have signed up to hear from your business regularly are probably a mix of present and potential customers.
Better communication
Having positive relationships with your clients is mostly dependent on effective communication. However, it might be difficult to communicate, particularly if your clientele is diverse and has varying requirements and desires.
Promote new products or services
Companies are always coming up with new goods and services for their clients. But it can be hard to get the word out about your new goods or services if you don’t use email marketing. When you want to get people interested in new goods or services, email marketing is a simple but effective way to do it.
Automate messages
You likely send out a lot of emails at once, no matter how big or small your business is. It can take a lot of time to send a lot of emails, especially if you’re personalizing them, which you should be doing.
Builds credibility
People will want to buy from a company they believe in. Email marketing can help you build trust in your brand, which isn’t always easy, especially when your business is early on.
Gatuer feedback
As a business owner, you always want to make things better. Of course, no business is perfect. To make yours better, you need to hear what your customers have to say.
7.2 How to create effective email marketing
Now you’re ready to make your first email promotion.
But before you start, here are some best practices and tips that will help you make your email marketing efforts great.
Choose a relevant email list
You need to send your emails to the right people for them to have the most effect.
For instance, a deal or event in a certain area from a brand that is known around the world should only be aimed at people in that region. Demographics like age or gender are another way to divide your audience into groups that are very important to your needs.
Watch out for shady ways to get emails, like buying email lists. Email service providers (ESPs) may stop or mark your emails as spam if you do this. It will also hurt your engagement and conversion rates.
Design your email
Even if your email is full of useful and interesting information, it might not make a big difference if it doesn’t look good.
Here are some ideas for making an interesting email design:
Add your logo, use your brand’s colors and fonts, and make sure the design fits with your visual brand identity.
Add white space: Add white space, or blank spaces, around the text and images in your email to let them breathe. This makes it easier to read the information in your email and makes it look more professional.
Put pictures in your emails. Emails with only text can look dull, so add pictures and GIFs to make them more interesting. As an example, a bright banner picture can help you stand out.
Make sure your emails are fast. Emails should look great on phones and computers. Don’t use big pictures that take a long time to load on slow internet or small computers.
Set up a clear hierarchy: To organize the parts of your email design, use alignment, different font sizes, and other visual ordering rules.
Personalize your email subject line and content
People who subscribe to your list want to be treated like real people with unique identities and needs. And that’s exactly what you can do with personalized emails.
You can make an email feel more personal and important by personalizing the subject line, content, or design based on information about the subscriber who sent the email.
Here are some ways to make your texts more unique:
Put the name of the user in the subject line to get people’s attention.
Use the subscriber’s location to let them know about nearby sales or events.
Send personalized product suggestions based on what you’ve bought before
You can get more people to open and interact with your emails by making them more personal. Do you need more proof? Personalizing emails can increase the number of opens by 22.28% and the number of clicks by 3.32%, according to studies.
Be conversational
Every day, people get a lot of marketing emails, and they’re sick of getting too many salesy messages from brands and machines.
Talk to your subscribers like people, not like customers, if you want to connect with them and build ties with them.
Be friendly, easy to reach, and chatty in your emails. If you write your emails like you’re talking to a friend, they will feel more familiar and like they can relate to you. In the long run, this will lead to more interaction and sales for you.
Create follow-ups
A single email doesn’t always work. You need to send a second or even a third email to keep in touch with your followers and get them to buy from you.
This works for many types of email campaigns, such as welcome email series, advertising funnels, and abandoned cart funnels. Here is an example of a series that helps you get back sales from carts that were left behind:
Get people to remember that they left some things in their cart.
You can send them a gift code that they can use at checkout.
Telling subscribers that their cart will end soon will make them feel rushed.
With marketing automation, it’s easy to set up email processes. The automatic software will do all the work for you. All you have to do is write the emails and set the wait times and triggers.
Remember that there is a thin line between following up and being too much. Spread out your follow-up emails and don’t send too many of them at once. It’s likely that you will be unsubscribed or tagged as spam if you don’t.
Send emails from a real person
Think about getting an email from “no-reply@yourbusiness.com.”
When you use the wrong kind of email alias, your business might sound like it sent a mass email that was made by a computer.
Don’t act like that.
Use a contact name that people will remember so that your emails a) get to the right people and b) sound less like a business and more like a person.
Use the name of someone from your company, like the founder or marketing manager, like Justyn from Sprout.
A/B test your email
There isn’t a “perfect” email. But if you test your emails before you send them, you can get pretty close to making one.
With A/B testing, you can send two copies of your email to a small group of people to see which ones work best. When you look at the data, you can find the version that did better and send it to everyone on your email list.
You can improve your efforts and learn more about your audience by testing your emails. This lets you know what they like and don’t like and how they interact with your emails. In the long run, this will help you make your business better.
Follow email or spam regulations
If you don’t follow the rules about spam, your emails could be banned or you could get a huge fine. Businesses can get into a lot of trouble if they don’t follow the rules in the CAN-SPAM Act when it comes to emails. Brands that do business in the EU must also follow the GDPR, which is a more modern privacy law.
In essence:
Purchase email lists but don’t use them.
Don’t add people to your email list who haven’t asked to be on it.
Give information about your privacy policy right away.
Make it easy for people to withdraw from your emails, and do not send them any more emails.
In your letters, don’t use bad language.
Include your home address in your emails.
Track the success of your email campaigns
It’s great about email marketing that you can always see how well your efforts are doing and make changes to make them better.
Most email marketing tools have detailed data and dashboards that can help you figure out if your emails are doing what you want them to do.
For all of your email efforts, you should keep an eye on the following key metrics:
Open rate: This tells you how many times your emails are opened on average. Open rates can help you figure out how well your email subject lines, sender names, and pre-header text (the text that many email apps show right after the subject line) are doing.
Click-through rate: This tells you how many times users clicked on the links or calls to action in your emails on average. The click-through rate is a key indicator of how engaged people are with your emails.
Your “bounce rate” tells you how many of your contacts didn’t get your email. If your bounce rate is high, it could mean that your email list is full of fake, defunct, or old contacts, or it could mean that you need to switch email service providers.
Unsubscribes: This number tells you how many people have left your email group. If a lot of people unsubscribe from your emails, it could mean that the material isn’t relevant to them or that they aren’t being sent to the right people.
This number tells you how many times your emails have been marked as spam. This could be because of spammy subject lines, emails with irrelevant content, emails that you didn’t ask for, or problems with your email marketing software.
Rates of conversion, most-visited pages, best-performing links, mobile open rates, revenue per email, and more are some other email measures. To be exact, the email marketing program you use may let you track dozens of different metrics.