3. SEO (Search Engine Optimization)
3.1 What is SEO?
Optimizing your website for search engines is a key step to increasing the number of visitors. However, as a beginner in website administration, understanding SEO is a must. You need to understand the concept, advantages, functions and various SEO methods before starting. This article will discuss SEO in an easy-to-understand manner, helping you understand it better.
Apa itu SEO?
Do you understand what SEO is? Search Engine Optimization (SEO) by Google is a strategy to increase the visibility of a website, with the aim of making it appear on the first page of search results. This is done by optimizing site content for keywords that are frequently searched by users.
By ranking at the top of search results, you have a greater chance of attracting more visitors. By focusing on relevant keywords, an SEO strategy helps you reach the right audience for your content.
This also increases the likelihood of users returning to your website for more information, because they appreciate the value of the content you provide.
What are the benefits of SEO?
What are the advantages of using search engine optimization on our website?
You know that the goal of search engine optimization (SEO) is to facilitate the process by which search engines determine the ranking of websites in search engines. This allows websites to be displayed according to the relevance of the keywords that individuals enter into search engines.
1.Encourage visitors
Additionally, implementing search engine optimization strategies on your website will significantly increase the number of visitors arriving on the first page. It is natural that if you are able to implement this SEO strategy well and get a position on the first page of search engine results, then your website will be visited by many people. To obtain information more quickly, users will automatically choose the first website they encounter.
2. Improves Target Accuracy
One of the most important advantages of search engine optimization is that it can increase the accuracy of a website’s target audience or its relevance. When users enter terms into a search engine, the engine will direct them to the location they are looking for. If you do this, the material or website you create will be more in line with the goals you have set.
3. Work to increase the credibility of your website.
Customers are more likely to trust websites that are clearly listed on the first page of search results. The reason is, consumers can get the information they need from search engine recommendations that are considered quite relevant.
4. Increase brand recognition
Entrepreneurs and marketers can gain a lot from SEO through increased brand recognition. For what reason? Consider this: it will be easier for search engines to find your website if you use SEO. If your website is featured on the first page, many new people will notice it. Without realizing it, this will develop into a marketing effort that can attract new customers.
5. Continuing Accreditation.
Implementing SEO methods allows 24 hour advertising at no cost. Leveraging Google Ads requires additional costs to attract customers, which sets it apart. Search engine optimization allows for continuous promotion of your brand, 24/7, as long as your website is online.
3.2 How to improve website SEO
It is important to note that search engines help consumers find specific topics by entering keywords. Therefore, you need to identify suitable keywords for the articles or content you want to publish.
Understanding search engine algorithms and optimization strategies is essential to achieving high rankings between positions 1 to 3 on search engine results pages.
Search engines, often called search engines, have three main functions: filtering the requests you enter
The first step taken by search engines is crawling. Search engines will crawl to get comprehensive data from a website. Bots regularly collect website details including pages, titles, keywords, images and internal links.
2. Indexing
After being crawled by a search engine, the data will be entered into the search engine’s database along with certain keywords. Pages that are not indexed will not be visible in search engines.
3. Processing
At this processing stage, the search engine will receive user requests through terms entered into the search engine. Search engines will carry out keyword comparisons by comparing web pages indexed in their database.
4. Calculating Relevancy
Calculating relevance involves comparing previously indexed website pages to identify websites that contain relevant keywords based on user queries. A more relevant website is more likely to appear on the main page of a search engine.
5. Retrieval
This stage is a step for search engines to provide website pages that are relevant to the user’s request. Each search engine has a different algorithm to determine which page will be displayed on the first page. Each search engine has a different algorithm, therefore the search results displayed will be different even with the same keywords.
6. Ranking
Search engines will not be arbitrary in positioning search rankings. The search engine will carry out the above process to display relevant pages for users with relevant keyword input. This is closely related to SEO (Search Engine Optimization) where the more relevant a website page is, the more likely it is to get a top ranking.